Monmon Cats

Daily Performance Briefing

July 1, 2025

Tuesday

Top-Line Performance

Total Revenue

$947.41

18.4% Above Goal ($800)

Orders

19

Top Product: Kyodai Toy

Average Order Value

$49.86

Slightly down from 7-day avg

Gross Margin

~65%

On Target (65%)

7-Day Revenue Trend

Performance leading up to yesterday.

Marketing Channel Performance

Meta Ads

Primary Driver

Performance Overview

Revenue

$127.09

ROAS

2.50x

CPA

$25.40

Spend

$50.79

Klaviyo (Email)

Low AOV

Campaign Engagement

Revenue

$83.00

Conversions

4

Click Rate

1.63%

Opens

14,095

Analysis & Action Items

What's Working Well

  • Revenue Goal Exceeded: Yesterday's performance was strong, surpassing the $800 daily target. The Flash Sale is effectively driving traffic and top-line revenue.
  • Profitable Meta Ads: A 2.5x ROAS is healthy and the $25.40 CPA is profitable against our $49.86 AOV. Current campaigns are efficient.
  • Flash Sale Driving Volume: The 'Kyodai Toy' figurine being the top-selling product confirms the flash sale's effectiveness at moving targeted overstock inventory.

Opportunities & Next Steps

  • ACTION: Boost Klaviyo AOV. The email AOV ($20.75) is less than half the site average.

    Review the flash sale email flow. Embed a 'Complete The Look' or 'Best Sellers' block featuring full-price items like the new 'Tebori Cats 2010' apparel to encourage upsells.

  • ACTION: Push 'Tebori Cats 2010' Launch. Capitalize on the increased site traffic from the sale.

    Implement a sticky banner or a non-intrusive slide-in pop-up on the website promoting the new collection. Also, build a Meta retargeting campaign for flash sale traffic that shows them ads for the new apparel.

  • PLAN: Prepare for July 4th. With the holiday approaching, we have a marketing opportunity.

    Consider a small, patriotic-themed flash sale or a "Made in USA" collection highlight if applicable. Prepare email and ad creative this week to launch by the weekend.